It’s kind of a virtuos circle. To charge good rates, you need to be able to produce stunning pictures. Sure a good eye is most definitely required, but these days, the kit and computers do a lot of the post production work, and this also needs to be paid for!

The same applies not just for commercial and advertising photographers, but the same can also be said for wedding and family photographer. Camera kit is expensive, you buy good kit you need clients; to secure clients you need to be good; to be good you need to have a great eye for detail; you need to know all the wedding tricks of the trade, locations, stock shots; it’s all about seeing the shots and being in the place at the right time – good photographers will know exactly where to be and when!

A great product and advertising photographer based in the Midlands is David Peters. David specialises in products, PR and commercial photography and boasts some impressive National and International brands.

Created by David Vidgen. David Vidgen currently resides in Birmingham, England.